Bring your friends and party posse to your first few happy hours. That way as new people show up they’ll be greeted by a friendly crowd in a queer-friendly space. Text, email, and social media are great ways to get the word out. Encourage people to sign up at popupgaybar.com so they get notifications about upcoming events.
Facebook pages are an effective way to promote local events and spread the word out about other happenings in the community. When one of your friends hosts a house party or has an art show, you can promote those on your page as well and support local queer events. Get a Twitter account and email list going, too!